My French Bulldog puppy licking his red, chapped lip. What's wrong?

Hello, and thank you for your question. Possible causes of Frankie's lip issue include a bacterial infection, fungal infection, parasites such as mites, or underlying allergies. Frenchies have deep skin folds on the face, which makes them predisposed to these types of skin issues. The location of the lesion makes it difficult to treat topically, so I would recommend taking Frankie to the vet to be assessed. They may recommend a skin scraping or cytology to rule out some of the above possibilities. At minimum, they can prescribe antibiotics if an infection is suspected, and anti-inflammatory medication to help reduce the redness and itchiness. A hypoallergenic diet trial may also be recommended.

In the meantime, you can try gently cleansing the area with a wet puppy wipe. Try to keep him from rubbing or scratching at the face - an e-collar (cone) may be needed for this purpose.

I hope this helps, and that Frankie feels better soon!