Grooming guide for dogs with wrinkles

Wrinkly dog breeds are adored for their expressive faces and distinctive folds, but those same features require thoughtful grooming. Skin folds create warm, sheltered spaces where moisture, friction and debris can accumulate. Without routine care, this environment can contribute to irritation, odor and infection.

This guide explains how to keep your dog’s wrinkles clean, dry and comfortable. You’ll learn practical techniques for facial cleaning, bathing strategies and signs that professional support may be needed. Whether you’re new to caring for dogs with wrinkles or refining your routine, consistent hygiene can make a meaningful difference in your dog’s skin health and overall wellbeing.

Wrinkly breeds require a bit of extra attention, but with smooth routines for delightfully wrinkled companions, keeping folds clean and comfortable becomes simple.

What makes wrinkly dog breeds unique

Skin folds are more than a cosmetic trait. They influence how oils, moisture and environmental particles interact with the skin.

Why folds need attention

• Reduced airflow allows moisture to linger
• Friction between folds can trigger inflammation
• Trapped debris may lead to bacterial or yeast overgrowth

Breeds often associated with wrinkles

• Chinese Shar-Pei
• English Bulldog
• French Bulldog
• Pug

While wrinkle depth varies by breed and individual, all benefit from proactive care.

Grooming supplies you’ll need

Having the right tools helps you clean effectively without irritating sensitive skin.

Recommended essentials

• Gentle, dog-specific shampoo
• Soft washcloths or grooming wipes; this isn’t the time to use those rough washcloths you won’t use on your own skin
• Absorbent towels
• Dog-safe drying or soothing products recommended by your veterinarian

Many pet parents find these items readily available at Petco, where wrinkle-friendly wipes, mild cleansers and soft grooming cloths are easy to locate.

How to wash a wrinkly dog’s face

Cleaning between facial wrinkles

Facial folds are especially prone to buildup from tears, saliva and food residue.

How often should you clean?

• Light wrinkles: several times per week
• Deep wrinkles: daily or as advised by your vet

Step-by-step: How to wash a dog’s face

1. Dampen a soft washcloth with warm water
2. Gently lift each fold
3. Wipe away debris without scrubbing
4. Use a fresh section of cloth for each fold

Focus areas

• Nose folds
• Around the lips
• Under the eyes

Drying is just as important

Residual moisture is a major contributor to skin irritation, and folds are particularly susceptible to this because the folds rub against each other. Dry skin tends to be happier skin.

Best practices

• Pat folds dry with an absorbent towel
• Ensure no dampness remains
• Avoid vigorous rubbing

How to bathe a wrinkly dog’s body

Wrinkled skin requires careful handling to prevent inflammation. This applies to bathing and, equally important, drying your dog.

During the bath

• Use lukewarm water
• Massage shampoo gently into folds
• Rinse thoroughly to prevent residue

Pay extra attention to

• Neck folds
• Leg creases
• Tail pockets

After the bath

After following the drying tips above, do a spot check for signs the skin might still be wet or damp.

Signs skin may still be wet

• Cool sensation inside folds
• Persistent slickness
• Damp odor (aka “wet dog” smell)

How often to groom a wrinkly dog

Below are common guidelines, but your dog, of course, may need extra attention; check with your vet when in doubt.

General guidelines

• Facial folds: several times a week or daily
• Full baths: every 3–6 weeks

Factors increasing grooming frequency

• Humid climates
• Active outdoor lifestyles
• Allergies or skin sensitivities

Signs your dog may need professional grooming

Some dogs with wrinkles are difficult to manage at home when it comes to grooming. Even if you’ve had a wrinkled pup before with no issues, every dog is different. Look for:

• Persistent redness
• Unpleasant odor
• Visible discomfort during cleaning

Professional groomers can assist with safe, thorough fold care.

When to see a professional groomer vs. a veterinarian

So, you’ve realized you need some outside help, but which specialist do you see? Understanding the distinction between the grooming salon and the veterinary office helps prevent delays in treatment. Get off on the right paw by making the correct appointment the first time.

Professional groomer

• Routine bathing
• Wrinkle cleaning
• Coat maintenance

Veterinarian

• Chronic irritation
• Swelling or discharge
• Suspected infection

If the folds smell very bad, are losing hair or have sores, or if your dog is uncomfortable, a veterinarian (and only a veterinarian) might prescribe antibiotics, anti-inflammatory medication or medicated creams to help.

Grooming tips for sensitive and senior wrinkly dogs

Older and sensitive dogs may require a gentler approach. Monitor skin changes closely, as aging skin may become thinner or more reactive.

Helpful adjustments

• Use lighter pressure
• Keep sessions short
• Offer breaks and reassurance

With the right supplies and a regular routine, caring for dogs with wrinkles becomes a simple yet powerful part of maintaining your dog’s wellbeing. Remember these four key points next time it’s bath time! Petco is here to help.

1. Consistent wrinkle care supports comfort and skin health
2. Drying is as critical as cleaning
3. Gentle techniques reduce irritation risks
4. Professional support can prevent minor issues from escalating