Love, love, love….the smell is amazing!! The smell is botanical. I used it on my all white pittie. She smelled great, her coat was shinny, and so soft. I would definitely recommend to family and friends. I would definitely purchase.

I was super impressed with this product! Having a white dog means always needing to use brightening/whitening shampoos, so I was very excited to try this one! First of all, it smells AMAZING! This product has a lovely scent that is not too floral, but very fresh and clean. Second of all, I was surprised that it wasn’t blue - most whitening shampoos depend on a blue or purple tone to help whiten. This product is clear, which is nice because it’s one less additive in the mix! And it whitened REALLY WELL! The only down side was that the pump head broke off in transit. This isn’t a big deal for me because I always water down my shampoos and use a cycling water bottle to squirt it on the doggo. But, it could have been a bummer if I needed to use the pump!

I was surprised with this product! It suds up better than my dogs other shampoo, so a little goes a long way and it smells great! Wasn't sure about the whitening but I washed my dogs body and left her head to see if there was a difference with the whitening. When wet you couldn't see a difference but once I dried her off, her coat lightened up and didnt have that yellow hue anymore. My new favorite dog shampoo!

Used this shampoo a few days ago. My white German Shepherd the Shampoo had her white fur glistening. Left her fur with a pleasant smell. The smell stayed with her for a few days. I recommend this shampoo for white dogs. Just wish it was blue like other whitening shampoos, blue makes it easier to see on white fur.

I used this product on two of my dogs and it worked pretty well, it whitened the fur on both of them quite a bit. My favorite thing about the soap was how well it lathered up and how nice it smelled. Overall, I was very satisfied with this product and I would recommend it to others.