When applying ointment, place one hand under and around your pet's chin and lift upward, so the pet's eyes are looking towards the ceiling. Pull down gently on the lower lid with a finger or thumb, depending upon which eye you are treating. Rest your other hand on top of the pet's head. Be sure the tip of the tube is pointed away from your pet's eye so if your pet jerks, the tube tip will not injure the eye. Hold the tube of ointment about one inch from the eye and apply a short ribbon (1/4 inch) of ointment along the inner edge of the lower lid, starting at the inside corner of the eye. Rotate the tube when you reach the outer portion of the eye to help detach the ointment from the tube. Have your pet blink, and gently hold the eyelid shut. Gently massage the closed eyelid to disperse the ointment.