Ibhave the fluffiest husky there is and his white fur is always kinda of blah..His first bath and not only is his itchy skin calmed down, but his fluffy white fur is super white! My black lab chow mix is silky smooth and much softer. Great clean and not an overwhelming scent.

I bought this for the first time, when I bathed my dog she smells so clean even days later and her coat is so soft and shiny

I bought this item last week. It cleaned my Siberian Husky's coats decently. I'm not knocking it for that because there isnt a lot of good affordable shampoos that can get down in the coat of a husky and still provide a decent amount of lather. However I was unleashed with the smell. While I'm not big on fruity smelling shampoos like some owners I still want my babies to smell fresh. But after washing the first dogs i notices he had a moldy/melted crayons smell to him. At first I thought maybe it was just the way it mixed with his body chemicals as the shampoo straight from the bottle had almost no odor at all. But after bathing 2 more dogs I noticed that they had the same smell which became noticable once a lather of suds were created. But at the end of the day they were soft and clean. Just didnt smell that great. Soft I guess it's a matter of can you can tolerate.